Gilbert Arenas is an American professional basketball player for the Orlando Magic of the National Basketball Association (NBA), serving as point guard and shooting guard position. He is a three time NBA All-Star (2004-2007) and also recorded as NBA’s most Improved Player Award in 2002-2003. With China’s rapidly expanding interest in basketball, Arenas partnered with Youku and Sina Sports to promote a video of GA. Arenas’s reputation took a turn from the worse to some good reasons when he came to China to play with the Shanghai Sharks. His fans still remember him fondly and he built a second career in China. He worked closely with Mingyian to reach out to his Chinese fans through social media. Currently, he built his Weibo to 800K+ fans in less than 3 months.